AdvertisingAdvertisement and publicity materials are translated and drafted with a lot of care and good sense in order to transfer the cultural, regional and linguistic specificities of the intended readers. We always find a coherent and effective way for the content to have the desired impact on the aimed public. In general, creating the wording for advertising material requires a set of skills that enables the translator to produce a unique message, even this implies turning somewhat away from ordinary translation skills. Our translation process seeks the use of figures of speech, such as metaphors, comparisons, alliterations, neologisms, word plays and slogans, in order to transmit the spirit of the intended message, not only “word-by-word” copies. We analyze and observe precisely and completely the different verbal, graphical and audible aspects that are involved in the advertising work, and then transfer the intended concepts into the target language with a high linguistic sense, preserving the meaning and significance of the content while keeping up with graphic and layout aspects. Contact us for further information.